In Milan a new GUINNESS WORLD RECORDS title™ has been broken
The grand finale culminated at 4 pm when Alessandro Cattelan, familiar Italian TV face and voice of Radio DEEJAY, using a crane added the last brick to the tower, securing a historical entry into the record books. The LEGO tower was measured and the record officially announced by Lorenzo Veltri, Guinness World Records adjudicator, who attended the event closure ceremony.
Each tiny LEGO brick has been an important contributor to reach the record, just as everyday actions are important to build a better future. As a symbol of this idea, the LEGO Group donated 7 Euros for every centimeter built of the tower to Urban Oasis – a project, which focuses on the protection and development of Urban Oasis in collaboration with the World Wildlife Fund (WWF).
The event took place from June 17th to June 21st and was visited by more than 50.000 spectators 18.000 keen builders. Children and grown-ups had fun in the free play area where they as part of the building activity also received simple and effective advice on how to preserve our planet. All of this was happening while Radio DEEJAY fans were building the logo of the radio station.
About the LEGO Group
The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world's leading manufacturers of play materials.
Guided by the company spirit: "Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com.
For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit http://www.LEGO.com/aboutus.
LEGO, the LEGO logo, the Minifigure, DUPLO, LEGENDS OF CHIMA, NINJAGO, BIONICLE, MINDSTORMS and MIXELS are trademarks of the LEGO Group. ©2015 The LEGO Group.